The Africa MICE Summit (AMS), Africa’s premier platform for the Meetings, Incentives, Conferences, and Exhibitions industry, has announced a landmark five-day programme for its 2026 edition, taking place from 29 September to 2 October 2026 at the Tembo International Convention Centre in Mombasa, Kenya.
Under the theme “Building Africa’s MICE Ecosystem for Trade, Investment & Innovation,” the Summit will deliver an unprecedented combination of professional development, high-level dialogue, business matchmaking, and industry recognition — positioning Mombasa as the epicentre of Africa’s business events conversation.
From Training to Transformation
The Africa MICE Summit 2026 programme is structured across three interconnected pillars designed to equip, connect, and celebrate Africa’s MICE professionals:
PRE-SUMMIT TRAINING (29–30 September 2026)
- SITE Incentive Planner Master Class — “Mastering Incentive Travel in Africa”
Duration: 2 Days (29–30 September 2026) Delivered in partnership with: Society for Incentive Travel Excellence (SITE)
This intensive masterclass equips destination professionals, DMCs, hotels, and event planners with the tools to design world-class incentive travel experiences and position Africa as a premium incentive destination. Participants will gain practical skills across eight modules covering programme design, destination packaging, cross-cultural planning, budgeting, storytelling, site inspections, RFP response, and creating award-winning programmes.
- ICCA Workshop — “Bidding for International Events: Enhancing Competitiveness for Global Convenings”
Duration: 1 Day (30 September) Delivered in partnership with: International Congress and Convention Association (ICCA)
This one-day intensive workshop provides convention bureaux, venues, tourism boards, and PCOs with the strategies and intelligence needed to win international association congresses and conventions for African destinations. Participants will work with ICCA data, develop bid strategies, and learn to build effective host committees.
- The Future Leader Innovation Forum 2026 – 30th September 2026
This session is designed for Startups, young entrepreneurs, and emerging leaders shaping the next generation of Africa’s MICE industry.
THE AFRICA MICE SUMMIT (1–2 October 2026)
The two-day main summit brings together Africa’s most influential voices in business events for high-level dialogue, deal-making, and destination showcasing. The programme features:
- Opening Ceremony & Ministerial Dialogue — Senior government officials and global industry leaders setting the strategic direction for Africa’s MICE sector
- CEO & Corporate Leaders Forum — C-suite executives discussing investment, innovation, and market opportunities
- MICE Investors Round Table — Connecting DFIs, sovereign wealth funds, and private equity with MICE infrastructure opportunities
- Destination Spotlights — African and international destinations presenting their MICE offerings to hosted buyers and investors
- 3,000+ Curated B2B Meetings — Pre-scheduled matchmaking between hosted buyers, exhibitors, and service providers
- International Exhibition — Featuring five thematic hubs: Destination Africa, Venues & Hospitality, EventTech & Innovation, Green MICE, and MICE Services
- Policy Round Table — Shaping the regulatory and investment environment for business events across the continent
- The Mombasa Declaration — A collective commitment document outlining actionable priorities for Africa’s MICE ecosystem
THE AFRICA MICE AWARDS GALA (2 October 2026 — Evening)
The Summit culminates in the prestigious Africa MICE Awards, a red-carpet celebration recognising excellence, innovation, and leadership across Africa’s business events industry. Categories span destinations, venues, events, sustainability, innovation, and individual leadership — honouring those who are raising the bar for Africa on the global stage.
The Africa MICE Summit & Awards 2026 brings together government leaders, tourism authorities, investors, hospitality professionals, event organizers, destination marketers, academia, suppliers, media and other stakeholders shaping Africa’s business events industry. Registration is now open for trainees, delegates, exhibitors, sponsors, partners and media at www.africamicesummit.org.
Founded in 2018 and organized by Africa MICE Hub, the Africa MICE Summit has become Africa’s leading platform for advancing the MICE industry through collaboration, investment, innovation and knowledge sharing. Register to attend the 2026 edition on 1–2 October 2026 at the Tembo International Convention Centre, Mombasa, Kenya.