The Africa Trade Competitiveness and Market Access (ATCMA) Programme in COMESA is a four-year initiative implemented by the United Nations Industrial Development Organization (UNIDO) and the International Trade Centre (ITC), with funding from the European Union under the Global Gateway Initiative.

The programme seeks to enhance export competitiveness and market access for MSMEs and cooperatives, particularly women- and youth-led enterprises, across selected priority value chains in the Common Market for Eastern and Southern Africa (COMESA) region.

As a key implementing partner, the COMESA Business Council (CBC) will support private sector engagement, strengthen regional value chains, and promote inclusive and sustainable trade across the region.

In this short video, Amelia Espinoza Tiffer from UNIDO and Ludmila AZO from International Trade Centre share insights on the programme’s objectives, its expected impact, and the opportunities it presents for businesses in the COMESA region.