Kenya is situated along the equator, on the East coast of Africa. It is bordered by Ethiopia, Somalia, Tanzania, South Sudan and the Indian Ocean. Its population is estimated to be approximately 44 million people. Kenya is relatively well developed in comparison with its regional peers; and because of its location its port in Mombasa is also one of the regional gateways to other countries in East Africa.

Kenya is a member of the COMESA (Common Market for Eastern and Southern Africa), East African Community (EAC) and Intergovernmental Authority on Development (IGAD). of Kenya has the largest economy and trading partner in East Africa. The economy is well diversified; though agriculture still contributes the larger portion of export revenue, livelihood support with a contribution of 29% to GDP. Key agriculture exports include tea, coffee, horticultural products and fisheries. The services sector contributes about 54% GDP, and industry 18% GDP. The services sector is on a growth path; with tourism, financial services, retail and wholesale being the key drivers.

The Kenyan Private sector is represented by the Kenya Private Sector Alliance- (KEPSA) It is the apex body of the private sector in Kenya comprises of all organized Business Associations big and small and gives room to many corporate organizations who are also direct members beyond being part of their primary associations. KEPSA is non-aligned and non-political and is all inclusive. Its membership is diverse with big investors and micro investors alike. The three main areas of focus as the secretariat are Visibility, Impact and Sustainability to meet our goals and become a world class Business apex body. In the 2013 general elections, KEPSA was proactive, innovative and flexible in engaging all stakeholders to ensure the country holds peaceful and credible elections. KEPSA was incorporated in August 2003 under the Kenya Companies Act (Chapter 486 of the Laws of Kenya) as a company limited by guarantee.

The Industrial community in Kenya is also represented by the Kenya Association of Manufacturers- (KAM). KAM is a leading business membership organization which represents value add industries in Kenya. Established in 1959 as a private sector body, KAM has evolved into a dynamic, vibrant, credible and respected business association that unites industrialists and offers a common voice for businesses. KAM provides an essential link for co-operation, dialogue and understanding with the Government by representing the views and concerns of its members to the relevant authorities. In pursuit of its core mandate of policy advocacy, KAM promotes trade and investment, upholds standards, encourages the formulation, enactment and administration of sound policies that facilitate a competitive business environment and reduce the cost of doing business.In 2009, KAM unveiled a new corporate image as it observed 50 years since its establishment. KAM’s goals are to work with Government(s) to improve the competitiveness of Kenya as a location for manufacturing and increasing our trade with other African countries, Grow as an inclusive, member focused, and sustainable BMO that delivers to an engaged constituency, Retain manufacturing purity while engaging and growing KAM’s community to a level where KAM represents 75% of active Kenya manufacturers, Deliver Demand Driven Services that support our members and to build KAM as a Sustainable Organization.

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